We all buy into it at some point or another. “Hype” on many levels, fascinates people. Nobody can claim to be completely unaffected by the ways we tend to over-promote products, services, and even other people. Think about what you read, see, and hear on a daily basis. Sports fans hype up big-ticket athletes, the media hypes up ridiculous political stories, business analysts hype up companies and stocks, and teenage girls promote makeup and trends on social media websites. Copywriters everywhere use the “skill” of hype to generate web traffic, find new customers, and generate sales.
In recent years, the explosion of online e-commerce websites has increased the demand for skilled copywriters, in particular, those with track records of high conversion rates and online marketing success. In other words, businesses hire copywriters that turn both paid and organic web traffic into leads, revenue streams, and sales. Not only does copywriting increase cash flow, but it also helps sites rank higher within search engine results pages due to higher keyword density, relevant tagging, and SEO-friendly content that millions of searches lead to on a daily basis.
The growing increase in the need for copywriters is something that many business owners remain unaware of. If you are a small business owner looking for the right way to improve sales through e-commerce websites or traditional media such as direct mail, you can save valuable time by outsourcing website content to a talented copywriter. You want to spend the least amount of money to generate the highest response possible. When it comes to non-brick and mortar sales, it’s always copied, not products, that close the deal.
Most copywriters focus on creating a direct response for a specific product as opposed to giving out a broad message in general terms. For instance, a company selling sporting goods may have general, descriptive details listed about their products, however, a copywriter will take this basic information and transform it into a compelling message that deeply connects with a targeted demographic. In other words, a talented copywriter makes a boring or ordinary product sound amazing.
Here is a demonstration of the powerful effects of copywriting using two descriptions of the same product. Which is more compelling?
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What a difference the right words can make! The first rendition is a boring, uneventful description that does not further the sales process. The second description brings the product to life and provides real-world examples of durability and accomplishments. It enhances the product and succeeds in furthering the sales process.
You can learn how to become a successful copywriter by reading a copywriting book or searching online for helpful resources.